Electric Athletics

Electric Athletics, California

logo design, branding, merchandise, packaging, print

Electric Athletics needed to brand their sports equipment and apparel start-up. In doing so, they wanted their logo to capture a classic, even nostalgic feel, favoring substantive and lasting over the flashy in a saturated sports-equipment market. A. Smith & Co. created the bold logo with that in mind. The colors, angled composition and evocative script-meets-modern font all result in an energetic, undeniably sports-oriented imprint with a classic feel. 

Recently, our studio completed the packaging designs for their initial product launch. In keeping with the nostalgic, classic feel of the branding, our designs feature a weathered effect printed directly on craft paper and boxes. 

Created for young players, the Electric Athletics baseball sets and equipment are shipping soon!